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B2B Lead Generation & Appointment Setting

We know how to help you grow; We book appointments so your sales team can focus on selling.
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Growth-Focused Lead Generation

Does your in-house team lack the bandwidth to generate quality leads and appointments for your sales reps continuously?

VSA’s Customized Outbound Lead Generation Programs and Highly Trained Team of Business Development Representatives Will Increase Prospect Engagement and Fill Your Sales Pipeline

With more than two decades of lead generation and appointment-setting expertise, VSA employs industry-leading best practices and tools that other firms simply lack the resources and knowledge to match. The result: We make more dials, hold better quality conversations, and produce more qualified meetings.

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Our consistent assessment of your program’s results against goals ensures we are driving toward the targets you set and managing your investment wisely.

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We regard our business relationship with you as a true partnership. Many firms will tell you what you want to hear. We will always be transparent and let our results speak for themselves.

Are your sales reps missing out on potential meetings with qualified prospects because they don’t have the time or patience to make cold calls or follow up with warm leads? Is your target prospect list filled with outdated or incomplete data? Consider VSA as your lead generation and appointment-setting partner. VSA is a best-in-class lead generation and appointment-setting call center firm that excels at something most companies struggle to do: Make outbound cold calls that result in qualified sales appointments—while alleviating the stress and pressures on your in-house team. We invite you to leverage our more than two decades of lead generation insights and expertise and sophisticated tech stack to expand your entire top-of-funnel operation fully. We ensure that the meetings we schedule for your sales team actually lead to closed new business. Instead of simply trying to talk to as many people as possible, our BDRs focus on talking to the right people—and then taking the time to listen to their concerns and ask qualifying questions. We ensure that the decision-maker we’re speaking with meets your essential qualifiers before asking for the appointment. The result? The appointments we set for you are of higher quality, your sales team has better meetings, and you ultimately generate more leads and close more sales. Drawing from more than two decades of experience, VSA has developed a proprietary method for designing ROI-positive, multi-channel lead generation programs. We seamlessly act as your “outsourced in-house team,” utilizing a dedicated phone number and email address to extend our outreach efforts and perform as though we were sitting right next to you in your office. We don’t just assist your inside sales team … we become your team. If you’re searching for a true collaborative partner that consistently delivers appointments that actually convert to sales, there’s simply no substitute for VSA!

Benefits of Outsourcing Your Outbound Lead Generation Needs to VSA:

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Advanced telephony and omni-channel technology, including our conversation accelerator advantage program
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Customized, multi-channel lead generation programs that help feed you qualified, ROI-positive leads
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A meticulous onboarding process that allows us to fully document your requirements, script, email, and text templates and learn your offering inside and out
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U.S.-based, accent-neutral, native English-speaking Business Development Representatives whose average tenure far exceeds the industry average
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A dedicated Program Manager and BDR team who are committed to seeing your campaign succeed
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In-house content and list development teams to ensure we’re delivering a message that resonates with your target audience and reaching the right decision-makers
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Full transparency via detailed notes on each call, data-driven reports, and regular status updates to track progress toward your KPIs
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Quality Assurance framework to regularly evaluate list, script, and BDR effectiveness and quickly identify and rectify gaps in your campaign
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Customized, cost-effective outbound solutions that align with specific client needs and industry best practices without having to tax your internal sales team
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More than two decades of telephony, contact center, and lead generation experience
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Committed to your success

We understand the three key ingredients that translate to a successful lead generation and appointment-setting program:

A Vetted Target List:

A clean prospect list is a critical component of any successful lead generation campaign. We use multiple resources to assist clients with list procurement and enhancement, compiling multiple titles and phone numbers for each entity.

A Clear, Compelling Message:

Our scripting methodology is based on thousands of calls and is designed to capture attention within 10-15 seconds and contain a strong call to action.

A Professional and Skilled Messenger:

Our BDRs are among the most experienced professionals in the industry at navigating past gatekeepers and knowing exactly what questions to ask your targets.

Here’s what we’ve done for hundreds of satisfied lead generation and appointment-setting clients:

Built successful partnerships with clients in healthcare, education, manufacturing & logistics, technology, government, and more.

Scheduled over 50,000 sales appointments with interested, highly qualified prospects.

Helped close over $150 million in new business

Made over 4.3 million phone calls to potential customers on refined, well-targeted lists.

Engaged in over 800,000 conversations to access both decision-making ability and interest.

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TESTIMONIALS

Our customers’ experience

The VSA difference is clear – just ask
any of our clients!”

Trust score 4.5 (Based on 1,500 reviews)

Off and on over 14 years, I have provided sales coaching to members of the VSA Client Associate Team. I know that Valerie is very committed to giving VSA team members the skills they need to deliver results for their clients.

Cathy Edwards Ovington

Owner Digital Marketing Co.
It’s more than we could’ve ever imagined in terms of transparency, clarity, and precision.They have been very self-sufficient in their operation. Overall, they’re a great partner.It’s easy to work with them.

John Roberson

Sales Director
We have been working with VSA for over 2 years and everyone is extremely pleased with the results. The entire team has been great to work with and they’ve become an integral part of our ongoing business development strategy.

Paul Jurgaitis

Regional Manager
The team at VSA was great to work with and they were totally committed to reaching the goals that we set. I also liked their level of detail in the weekly reporting.

Laura P

Owner Digital Marketing Co.
My company has had the opportunity to work with VSA for over 15 years. We find them professional and relevant with all matters regarding customer engagement and sales.

Jack Zoblin

Owner, Ecommerce company
Our company has been working with VSA for about 5 years. They are such a great time and an extension to our sales and customer service team.

Chris Santarpio

Owner Valley Tec.

Need help right now?

Please call us now at 856-240-8100 or click the button at right to
request a free consultation.

Schedule a Call

Drawing from nearly two decades of experience, VSA has developed a proprietary method for designing ROI-positive lead generation programs. We seamlessly act as your “outsourced in-house team”, utilizing a dedicated phone number and email address to extend our outreach efforts and perform as though we were sitting right next to you in your office.

If you’re searching for a partner that consistently delivers appointments that actually convert to sales, there’s simply no substitute for VSA!

Popular Lead Generation Questions & Answers

What is the lead generation process?
Simply put, the lead generation process is a marketing process whereby a company or entity arouses interest in their offering (product or service) in potential buyers or prospects. Lead generation is the first leg of a company’s sales pipeline and involves capturing data from the interested prospects, as well as qualifying them, so that they can be moved further down the sales pipeline to the eventual sale. Some companies choose to utilize their in-house sales staff for their lead generation efforts, but many opt to outsource lead generation to a lead generation firm. Lead generation companies specializing in lead generation services can be more cost-effective than the payroll expense of an in-house sales staff dedicated to lead generation. Outsourcing this process to a business with a reputation for this type of knowledge will likely produce a positive return on investment.
How do you generate new leads?
There is no cookie cutter solution to answer the question of how to generate new leads. That being said, there are a few standard lead generation methods that every business must use nowadays to remain relevant and get results, whether they choose to outsource lead generation, do it all themselves, or a combination of both. First and foremost, every company needs a website. More specifically, every company needs a website that is sophisticated, modern, and optimized to capture leads with CTAs, landing pages, copywriting that converts, and relevant offerings in exchange for prospect data. Second, every company needs a social media presence, but not all social media options fit every organization. Figure out where your prospects spend their time and make sure you engage with them there. Third, every company needs human contact. At some point, especially in high-end purchases, the prospect will want to speak with someone from your organization. Forward-thinking companies utilize the power of human-to-human contact early on in the lead generation process with sophisticated cold calling strategies, or warm calling as it is sometimes termed nowadays. Lead generation companies offer businesses the opportunity to integrate this solution into their other lead generation efforts to maximize their results. Others bundle their lead generation services and take on all aspects of lead generation. Fourth, every company needs relevant content. Content comes in many forms – blogs, articles, videos, webinars, templates, infographics, white papers, etc. It is well-known that just about every potential customer will first research the products and services they buy. A business must produce relevant content – content marketing – to help these prospects make their decision, otherwise they risk losing the prospect to another company with more relevant content. Finally, every business needs email marketing to generate new leads. This often goes hand in hand with cold calling efforts because the two most common types of information captured from your prospects are their email and their phone number. A lead generation company can also help with this final aspect of lead generation. Typically, a lead generation firm will offer both cold-calling and email marketing lead generation services
What is a lead generation company or business?

A lead generation company or firm is an organization that specializes in generating leads for businesses. The types of lead generation services offered by a lead generation agency vary from company to company. Some specialize in one or two aspects of lead generation, while others bundle a large variety of lead generation services together to serve their client’s needs. Lead generation companies are sometimes also appointment setting companies – they literally set up appointments for your sales team with qualified leads.

 

Which one you choose largely depends on your needs and the types of products and services you sell. The more complex the offering, the greater the need for expertise and specialization in a particular lead generation service. For relatively simple offerings, on the other hand, it might be better to pick a lead generation company that offers a number of lead generation services.

Some questions to ask when choosing a lead generation company are:

  • Do they have experience in your industry?
  • How do they get leads and how do they qualify them?
  • What is their marketing strategy?
  • What kind of technology do they use to optimize their services?
  • What kind of data do they use to report on the performance of their lead generation campaigns?
  • What is their reputation?

Lead generation is the lifeblood of any business. Every company needs a constant flow of qualified leads. If you decide to outsource lead generation to a lead generation company, research your options and choose wisely.

What is the first step in lead generation methodology?

The first step in lead generation is to determine your target audience. This is the most important step in the lead generation process. If you get this wrong, everything else will be wrong too. It is vital to take the time to properly research who your target audience is BEFORE you engage in any lead generation efforts.

 

As a lead generation firm, we have seen firsthand what can happen when a company skips this crucial step. We counsel our clients to research their own customer base and/or the customer base of competitors to more fully understand their target audience – not just who they are, but also their needs / challenges and how your product/service will help them.

Once you know your target audience, you can begin to build your list. This initial list is a broad one, consisting of anyone in your target market who might be interested in your offering. From there, you will need to begin the process of qualifying your leads and moving them through the sales funnel. This is often when businesses turn to lead generation companies for assistance.

When researching your target audience, it is important to also learn how they digest information and conduct their own research. Understanding their needs / challenges will help you craft your message; understanding where they go for information and what type(s) of content they prefer will help you determine where to deliver that message, as well as how to deliver it.

The more you reach out to your list, the more it will dwindle down into a smaller but smarter list. At the same time, your knowledge of your target audience will become more sophisticated and your messaging will become more precise. This will help you continue to gather more qualified leads.