Market Research to Grow Your Pipeline
Does your organization have all the data you need to maximize opportunities in your market and outlast your competition?
Does your in-house team have the time to adequately research customer loyalty and purchasing needs?
Is your market data collection as robust as you need it to be to achieve your goals?
Schedule a Free Consultation with Our Team
VSA’s customized market research programs and highly trained team of interviewers will uncover the information you need to work smarter
No matter what you need to learn about your customers or your market, VSA can help you find out. Whatever your industry, we excel at talking to the right people and uncovering key pieces of market intelligence. Our interviewers are experts at conducting market surveys that are casual, conversational, and professional—never scripted or robotic sounding.
We invite you to leverage our more than two decades of call-handing insights and expertise, research skills, and sophisticated call center technology to help achieve your data compilation goals.
The results speak for themselves. Our successful market research campaigns include:
Acting as “secret shoppers” to learn competitive pricing, product details, and sales processes.
Administering Customer Loyalty Surveys to provide critical insights into the value of a company’s client base, to validate pursuing an acquisition.
Reaching senior leaders to assess their intent on making new capital investments, along with budgets, timeframes, and potential providers.
Calling mid-size organizations to discover what financial software they’re using.
Surveying nursing directors and other healthcare professionals to gauge their interest in new products.
Asking municipal parking authorities about their ticketing procedures.
Administering anonymous surveys to selected convenience stores to gather data on product availability, store locations, and hours of operation for an online directory.
Determining if a unique new insurance concept meets a market need by identifying professionals who would be interested in discussing the offering further.
Surveying residential solar companies to compile data for an online report on industry trends
Professionalism, attention to detail, and a strategic approach—that’s the VSA way
VSA has proven success delivering
actionable market data
Here’s how we’ve helped clients gain the important information they need:
Reached senior executives, middle management and front-line managers
Saved over $100 million by flagging ill-advised investments.
Proven ability to ramp up quickly.
Case studies
Multi-National Corporation
How does a multi-national corporation acquire enough Customer Loyalty data to determine if a series of planned acquisitions makes financial sense? Hire VSA!
Executive Summary
A multi-national organization with a large healthcare division regularly acquires underinvested firms and infuses capital to realize inherent growth potential. A significant piece of the company’s due diligence before making any acquisitions is determining customer loyalty.
The company hired VSA to obtain the required data for five different acquisition targets.
Challenge
Our client’s financial projections surrounding its acquisition targets were inconclusive, and the decision on whether to move forward hinged largely on the level of customer loyalty for each firm it was pursuing. None of this data was readily available. However, our client would not move forward without it.
VSA was hired to administer five different Voice of the Customer surveys over 18 months. We would not be using Net Promoter Score surveys, but rather would be focusing specifically on the nuances of each firm. This required us to ask more detailed questions, without making it difficult for people to respond.
Performance
- VSA’s Content Development team worked with both our client and the acquisition targets to create and refine the questions for each survey.
- For each survey, VSA assigned a dedicated Program Manager and calling team who were trained specifically to that campaign.
- VSA’s interviewers used years of experience calling into the healthcare industry to know exactly how to navigate to the intended targets.
- VSA amassed sufficient responses for four of the five survey
In each case, our client used the results of the survey as part of their decision process and/or negotiating terms. VSA’s results provided critical Customer Loyalty insights that our client had not previously possessed.
Large Healthcare Organization
How does a large healthcare organization build brand recognition and quickly develop qualified leads for a recently acquired company in a new market? Hire VSA!
Executive Summary
One of the largest players in the healthcare industry, a long-term VSA client, recently acquired a small company whose solutions were designed specifically for small ambulatory surgical centers. The terms of the acquisition, however, were bare bones; there was no customer base, no sales pipeline, and no staff—just the solution. Our client needed to establish a presence and sales process for their new acquisition in its target market.
Challenge
Our client hired two sales representatives to convert leads into new business; however, they were new to the healthcare industry and lacked a source for qualified leads. At the same time, our client discovered that a competitor’s software was about to be replaced by an upgrade with less functionality. A large portion of the competitor’s customer base would likely be dissatisfied with the change. These customers included many ambulatory centers. Our client immediately recognized an opportunity.
Performance
- We drew from this prior experience to develop a conversational, informal-sounding market research program.
- VSA documented processes, scripting, and training materials.
- We contacted ambulatory centers with the specific goal of identifying who was using the competitor’s software, and we asked a series of questions to learn what software they used, how comprehensive it was, and what purposes they used it for.
- From our calls, we created a database of ambulatory centers with details on software usage as well as updated contact information.
- We delivered a laser-focused set of leads by eliminating over half the records on the original list and carefully qualifying those that remained.
Our calls provided our client with a well-defined lead list and a better understanding of its market. We also helped to build brand recognition. The project was so successful that the client has since worked with VSA to launch similar programs.
TESTIMONIALS
Our customers’ experience
The VSA difference is clear – just ask
any of our clients!”
Trust score 4.5 (Based on 1,500 reviews)
Off and on over 14 years, I have provided sales coaching to members of the VSA Client Associate Team. I know that Valerie is very committed to giving VSA team members the skills they need to deliver results for their clients.
Cathy Edwards Ovington
Owner Digital Marketing Co.
John Roberson
Sales Director
Paul Jurgaitis
Regional Manager
Laura P
Owner Digital Marketing Co.
Jack Zoblin
Owner, Ecommerce company
Chris Santarpio
Owner Valley Tec.
Need help right now?
Please call us now at 856-240-8100 or click the button at right to
request a free consultation.
Drawing from nearly two decades of experience, VSA has developed a proprietary method for designing ROI-positive lead generation programs. We seamlessly act as your “outsourced in-house team”, utilizing a dedicated phone number and email address to extend our outreach efforts and perform as though we were sitting right next to you in your office.
If you’re searching for a partner that consistently delivers appointments that actually convert to sales, there’s simply no substitute for VSA!
