One of the key differentiators VSA often discusses with our potential clients is our conversation accelerator advantage—an advanced, live-dialing methodology that dramatically increases the number of connections our BDRs can make in an hour.
The advantages of this system may seem obvious; in difficult industries such as manufacturing or healthcare, where it can take dozens of dials simply to reach the right decision maker, this tool can make all the difference in whether or not a campaign is ROI-positive.
However, it isn’t only our clients who benefit from an increased conversation rate. In fact, the conversation accelerator supports the individual performance of everyone on the team—including VSA’s BDRs and program manager, in addition to the client.
Here’s how the conversation accelerator makes life easier for each of these 3 parties:
1. For the client: more conversations equal more opportunities. This is, of course, the accelerator’s most obvious advantage: having more conversations, more frequently, will naturally lead to more appointments. Furthermore, getting to each conversation faster allows for that increase without compromising either speed or thoroughness in working through an entire calling list. This accelerates every aspect of the campaign and maximizes the return on investment for every calling hour.
2. For BDRs: more experience, a more enjoyable workflow, and better success rates. By providing more frequent, predictable conversations, the conversation accelerator gives BDRs more real-time experience delivering their messages and responding to rebuttals. Consistency is also important, because it allows them to get into a rhythm and focus solely on conversations, rather than dialing frantically and wondering when the next one is coming. Rather than seeming like drudgery, their jobs become faster-paced and more engaging. And of course, their skills and confidence grow as they set more and more appointments!
3. For Managers: faster access to the information needed to refine and continually improve the program. All of VSA’s programs are assigned a program manager who provides day-to-day supervision and strategic direction. A big part of this person’s job is understanding and analyzing the data being generated in real time as BDRs call through the list, so that we can identify any trends or patterns and pivot quickly if there’s a need to adjust the program. Naturally, the conversation accelerator speeds up this process, too! By generating more call results at a faster pace, the program manager can recommend key improvements within the first week or two of a program—before the accelerator, it sometimes took a month or more to gather enough data to lead to such insights.
Launching our conversation accelerator has not only allowed VSA to produce dramatically improved results for our clients, it’s also helped entire teams—from BDRs to managers—perform their roles more effectively. The combination of speed, efficiency and comprehensiveness that results from this method allows us to set more appointments, gain more real-time experience, and learn key insights about a client’s target market more quickly. And if adjustments to any of these aspects of the program are needed, we can turn on a dime to maximize the program’s effectiveness.
With the conversation accelerator, our clients are more successful. Our BDRs are more focused, more productive, and happier. And our managers excel at serving the clients’ needs while maximizing the performance of the BDR teams. It’s truly a win-win-win!