Case Study: Building Brand Awareness of a Groundbreaking Product via Cold Calling

Case Study: Building Brand Awareness of a Groundbreaking Product via Cold Calling

A company specializing in a unique type of imaging technology had recently acquired a groundbreaking product designed to strengthen security for a niche market. The product had already been proven successful within this market, with a dramatic impact on day-to-day...
Why Outsource Your Lead Gen? Good Question … We Have Answers

Why Outsource Your Lead Gen? Good Question … We Have Answers

It’s a question the VSA sales team has gotten on more than one occasion when speaking with potential clients: Why should I pay an outside company to handle my B2B telephone lead generation when I can just hire someone myself to make cold calls, or even utilize some of...