Five Lead Generation New Year’s Resolutions for 2025

Five Lead Generation New Year’s Resolutions for 2025

Seemingly everybody makes new year’s resolutions this time of year, but how many people actually keep them past January? It’s tempting to seek out splashy, short-term fixes, but the smarter strategy is often to focus on gradual, big-picture improvements that can be...
Fearing the Power of AI? Four Ways to Embrace the Technology and Preserve the Human Touch

Fearing the Power of AI? Four Ways to Embrace the Technology and Preserve the Human Touch

This article is not being written by AI. Honest. Every last word will be authored by an actual, human VSA employee. But the fact that it could be written by AI—and few if any people would know the difference—is more than a little scary. During a time of the year rife...
Why Outsource Your Lead Gen? Good Question … We Have Answers

Why Outsource Your Lead Gen? Good Question … We Have Answers

It’s a question the VSA sales team has gotten on more than one occasion when speaking with potential clients: Why should I pay an outside company to handle my B2B telephone lead generation when I can just hire someone myself to make cold calls, or even utilize some of...
Q&A with Our CEO: 8 Questions on the State of B2B Cold Calling

Q&A with Our CEO: 8 Questions on the State of B2B Cold Calling

Valerie Schlitt has seen plenty of changes in the world of telephone lead generation and B2B cold calling since starting VSA 23 years ago. In the past few years, though, those changes have been accelerating at a breakneck pace, forcing VSA to find new and innovative...