Think about the tools and resources utilized by your business 5, 10, 20 years ago, and compare them to what’s available now. From artificial intelligence to virtual & augmented reality to big data & analytics to advanced robotics to 3D printing to cloud computing, modern technology has completely changed the ways companies across multiple industries do business.
VSA has seen this firsthand with our clients. The industries in which we’ve specialized over the years—including healthcare, education, and manufacturing & logistics—have undergone radical transformations over the past two decades, creating new opportunities for growth-oriented firms. Companies that have embraced the latest technologies have separated themselves from their competitors and emerged as leaders in their market.
Such is the case with a current VSA technology client. The type of service they offer is readily accessible via multiple other high-end, mid-tier, or basic platforms. But the company saw the drawbacks to its competitors’ services (high cost and complicated set-up on the upper end, limited features on the lower end), and leveraged modern tools and technologies to bridge these gaps and develop a groundbreaking solution that is a true market differentiator. This has allowed them to compete directly with familiar, long-established names within their industry.
Here are four examples of industries that are rapidly evolving due to technological advancements, and the ways VSA has seen our clients capitalize on these changes …
1. Healthcare
Keeping pace with shifting industry trends has been an ongoing challenge for healthcare providers in recent years. One of the biggest changes is the rise in telemedicine as a viable means of connecting medical professionals and patients. Virtual health services were essential during the pandemic and continue to be widely utilized today, with the number of users of online doctor consultations more than doubling since 2019. Utilizing telemedicine platforms that allow for convenient, secure communication between physicians and patients and integrate seamlessly with existing electronic health records has become a key selling point for healthcare organizations.
Implementing remote monitoring solutions and creating more efficient and effective ways to analyze patient data are two other ways VSA’s healthcare clients have improved patient outcomes and expanded their market presence.
2. Education
Perhaps the biggest change we’ve seen in the education industry is the rise in digital learning platforms. VSA clients have included multiple online course creators and digital learning specialists, each of whom has provided its target customers with convenient virtual access to niche areas of expertise.
Companies selling into the education space are also capitalizing on the latest advancements in big data learning analytics, empowering schools to better understand the needs of their students and enhance the development of their educational programs.
3. Manufacturing & Logistics
One of the fastest-rising technologies in this industry is additive manufacturing, defined by MIT as “the process of creating an object by building it one layer at a time.” Or, in layman’s terms, 3D printing.
This revolutionary technology has transformed on-demand manufacturing, allowing for unprecedented levels of customization while reducing cost and waste. Basically, the tech allows companies to convert digital designs into tangible products, accelerating production schedules.
One of VSA’s longest-running manufacturing clients offers multiple high-quality 3D printing processes, providing prototypes and production parts. The company also uses an AI-powered platform to analyze complex parts in real time and match buyers and suppliers globally.
4. Cybersecurity
As hackers’ skills and resources grow more advanced, so must the technology in place to combat these threats. An increasing number of tools and processes are necessary to protect information systems and data, secure online transactions, reduce vulnerabilities, and meet regulatory requirements.
VSA has had multiple cybersecurity clients through the years, and no two firms’ approaches have been exactly the same. The companies that have prospered are the ones that have adapted to today’s ever-evolving digital threats, often with solutions and risk assessments that are customized to specific industries.
Conclusion
During this season of gratitude, VSA is thankful for everything we’ve learned about the industries we represent. We’re always thrilled to work with clients who embrace the latest technology, and to help them spread the value of their offering via our lead generation and appointment-setting programs.
If you’re excited about the ways you’re leveraging modern tools to enhance your product or services and are looking to reach more prospects to help stay ahead of your competition, let’s talk. We’re always curious to learn what companies are doing to stand out in their industry and eager to find ways to help them grow.
And have a very happy Thanksgiving!