It’s hard to believe, but we’re already a few weeks into Q2, which means it might be time for your business to do a little spring cleaning.
Did you hit all your goals in Q1? If not, maybe it’s time to sweep some old tactics aside and try something new.
Spring is the perfect season to reevaluate and revitalize your short- and long-term business plans. It’s a chance to look back at your Q1 results, see what worked and what didn’t, and start fresh by planting some new strategies.
One of those new ideas could be utilizing an outbound call center for your lead-generation and appointment-setting needs. The right company can help fill the top of your funnel with opportunities, freeing up your sales reps to do what they do best—building relationships and closing deals with your targeted audience.
Maybe your reps aren’t “allergic” to cold calls the way some are to pollen or mold this time of year, but they probably don’t enjoy making them. Recent surveys have shown that 63% of sellers say cold calling is the worst part of their job. An outbound partner alleviates that burden on them.
At VSA, we’ve been doing a little spring cleaning and reorganization of our own to help better serve our clients with their lead generation strategy. Here are four of the ways we’ve refreshed for spring—and how these changes could also benefit your business:
1. Expanded services
VSA’s primary mission has always been generating leads and setting appointments, but that’s not the only way we can help. We specialize in designing customized programs that can rise to meet any in-house challenges you’re facing, and we will work with you to deliver exactly the type of outbound prospecting you’re looking for.
Lately, we’ve been asked to conduct more market research on behalf of our clients as part of the overall lead generation process. We’ve always offered this service but have seen the demand for it rise in recent years. Our Business Development Representatives (BDRs) are adept at talking to the right people and uncovering crucial pieces of market intelligence to help you gain a competitive advantage.
It’s never a good idea to limit your lead generation process. Not all sales and marketing strategies are viable on every program, but the more you keep your options open, the more quality leads you’ll ultimately attract.
2. A rapidly growing team
No matter how solid your organizational structure, there are always ways to improve operational efficiency. As our client base has grown, so have we.
VSA recently created and filled two new positions: Director of Shared Services to oversee our technical department and Manager of Operations to ensure consistent delivery of quality services from our expanding team of BDRs and Program Managers. Both hires have strengthened our ability to quickly respond to clients’ needs and address minor hiccups before they turn into major headaches—which helps in building trust and generating more leads through efficiencies and collaborations.
Even after 21 years, we’re always anxious to embrace growth, welcome change, and get better at our jobs as lead gen experts.
3. Better use of office space
A little physical reorganization never hurt anybody, either. With a hybrid work environment now the norm, it didn’t make sense to keep our office layout the same as it was before the pandemic.
So, this spring, VSA has restructured the office to eliminate unused space and create new work areas, increasing camaraderie among onsite employees. Valerie Schlitt, our CEO and founder, moved her office to be closer to the rest of the team, and other staff members have also set up shop in more centralized locations.
It’s amazing how much moving a few desks and chairs can positively affect workplace culture. More day-to-day interaction with our fellow employees makes for a livelier office environment—and that enthusiasm carries over in the work we do for our clients in generating quality leads through b2b marketing.
4. Getting out in the world again
And speaking of increased face-to-face encounters…
Trade shows and other corporate events are back this spring after disappearing for much of the last two years. This is great news for companies that have traditionally relied on such large-in person gatherings to generate leads and communicate with prospects.
It’s also great news for companies that partner with VSA. This spring, we’ve had multiple clients ask us to call and schedule in-person meetings for their reps at trade shows and live events. We’ve also been asked to follow up with attendees after the events, keeping warm leads engaged, responding to any questions they might have, and ensuring that they feel appreciated.
We’ve enjoyed the opportunity to schedule more in-person meetings this spring. But whatever your strategy for filling your sales pipeline, we’re happy to work with you and go beyond the standard approaches from other marketing methods. Whether you’re looking to schedule phone, virtual, or in-person appointments, or all of the above, VSA’s BDRs are highly skilled at reaching the right decision-makers and sharing with them the value of a meeting with your reps and turning campaigns into success stories for you.
Conclusion
Spring is always a perfect time to take a step back, clean out what’s not working, and refresh your plans for the year.
At VSA, we’ve been busy this spring growing alongside our client base. It’s been a season of change for us, with every change ultimately designed to benefit our clients in some way.
If you’re considering a fresh approach to lead generation, give us a call. We’re always ready to spring into action on your behalf.