What does it take to conduct an outbound calling campaign? To some, the answer seems simple: find a team of callers, draft a quick call script, and whip up a list of prospects. How difficult could that be?
Unfortunately, this kind of do-it-yourself thinking often backfires. Launching a calling campaign without expert guidance can be like building a house without the help of carpenters, electricians and plumbers. And as with a house, a poorly-designed calling campaign can be expensive—especially if no new prospects are acquired.
That’s why lead generation firms like VSA specialize in helping clients prepare and launch their programs. We’ve developed a time-tested process to guide new clients through the steps of setting up a new campaign, including:
- Defining the campaign’s scope, goals and deliverables
- Implementing consistent messaging and branding
- Culling prospect lists so that they are utilized most effectively
- Creating a process that is efficient, repeatable, scalable, and ROI-positive
Not all Inside Sales firms prepare their clients’ programs with the exact same level of detail. For some, in fact, the care we at VSA take may be overkill. But we’ve learned through trial and error that preparation is an essential foundation for a program’s success.
So how does VSA accomplish all of the tasks necessary to build a campaign from the ground up? We match up the best tools and the best people for the job.
First, each new campaign is assigned a program manager who has years of industry and managerial experience. A program manager collaborates closely with each client, sending regular reports and updates and suggesting best practices for improving the program’s success. He or she is the architect of the campaign—and builds it to the client’s unique specifications.
Alongside the program manager is an in-house script writer, who has extensive experience on the phones and specializes in writing scripts and emails that are both sophisticated and casual. Along with ensuring that all messaging is consistent and crafted specifically for the spoken word, this person is available to quickly edit, revise, or rewrite that messaging, should the focus of the campaign change.
And just as no house is complete without small but crucial details such as the wires, heating, and plumbing, VSA’s robust tech team oversees the campaign’s various technical platforms—phones, emails and lists—ensuring that they function and interact smoothly with each other. Along with the team’s expertise comes a custom-built CRM system designed specifically for cold-calling campaigns.
Like building a house, a calling campaign can feel overwhelming without an experienced team of people, the right skills, and the most effective tools. Choosing a partner that is a good match for your business can mean the difference between a campaign that is ROI-positive and one that is nothing more than a black hole of time and money.
Before launching your next outbound calling campaign, consider whether you have the right tools for the job. If not—partners like VSA are available to help you through the process.