by VSA Prospecting | Jun 22, 2023 | Appointment Setting, Branding, Call Center, Cold Calling, Inside Sales, Lead Generation, Newsletter, Telesales
The arrival of summer means longer days, backyard barbecues, afternoons at the pool, and the lure of the beach, but not everybody is in a celebratory mood this time of the year. For B2B companies, summer slow-downs can be a harsh annual reality. According to a recent...
by VSA Prospecting | Jun 19, 2023 | Appointment Setting, Branding, Call Center, Cold Calling, Inside Sales, Lead Generation, Telesales
During our 22 years of providing lead generation and appointment-setting services to a wide variety of B2B clients, VSA has learned plenty about the ins and outs of cold calling. One of the most important lessons is that the most successful cold-calling campaigns tend...
by VSA Prospecting | May 22, 2023 | Appointment Setting, Branding, Call Center, Cold Calling, Lead Generation, Newsletter, Perspectives and Opinions, Telesales
Cold calling is an effective lead generation strategy when done right, but it’s not for the faint of heart. It’s hard enough to get your target prospects to pick up the phone, let alone to get them to listen to your message and agree to take the next step in the sales...
by VSA Prospecting | May 12, 2023 | Appointment Setting, Branding, Call Center, Healthcare, Lead Generation
No two VSA lead generation campaigns are exactly alike, but some client programs are more distinct than others. Such has been the case with Kalderos, a technology company that began its partnership with VSA last June and continues to work with us. Kalderos chose to...
by VSA Prospecting | Apr 25, 2023 | Appointment Setting, Branding, Call Center, Cold Calling, Inside Sales, Newsletter, Perspectives and Opinions, Telesales
Any sales rep who makes cold calls knows there’s a strong possibility they’re going to reach a voicemail recording, especially if they’re dialing a prospect’s cellphone. That trend has only gotten worse in recent years. With the rise of robocalls and various phone...
by VSA Prospecting | Apr 12, 2023 | Appointment Setting, Branding, Call Center, Cold Calling, Inside Sales, Lead Generation, Telesales
No matter how well a company thinks it knows its target audience, there’s always additional market intelligence that can dramatically impact business growth, especially in the complex world of B2B sales. Utilizing B2B market research to gather information about the...
