by VSA Prospecting | Dec 18, 2018 | Appointment Setting, Cold Calling, Lead Generation, Newsletter
Often, companies come to us with an urgent need. They have a tight deadline. Their sales teams are swamped. They have a project that needs to be executed—and they’re looking for a team to do it. The bottom line: They need sales appointments, fast. And they want a firm...
by VSA Prospecting | Nov 16, 2018 | Appointment Setting, Cold Calling, Inside Sales, Newsletter, Perspectives and Opinions
The telephone is a powerful prospecting tool, but it’s only at its most effective when the caller—usually someone in sales or business development—succeeds in making a genuine, personal connection with a prospect. Case Study: VSA works with ABC Company, a client that...
by VSA Prospecting | Nov 11, 2018 | Appointment Setting, Inside Sales, Lead Generation, Newsletter, Perspectives and Opinions
…and why farming out may not always work Are you having trouble filling the top of your company’s sales funnel? If so, it’s probably a good time to explore an outbound calling campaign. But is it better to outsource that campaign, or keep it in-house? Much like...
by VSA Prospecting | Nov 5, 2018 | Call Center, Cold Calling, Inside Sales, Newsletter, Perspectives and Opinions
What’s the objective of an outbound calling campaign? Usually, it’s to fill your sales pipeline and help prospects learn about your product. But sometimes, what you learn from these potential customers is equally important. Good market intelligence can have a profound...
by VSA Prospecting | Oct 23, 2018 | Cold Calling, Newsletter, Perspectives and Opinions
Successful cold calling is all about getting the right person on the phone. But what if the right person isn’t who you think it is? Let’s say your company sells software to hospitals and healthcare groups. You know that the person who usually decides what software to...
by VSA Prospecting | Sep 25, 2018 | Inside Sales, Newsletter, Perspectives and Opinions
What does it take to conduct an outbound calling campaign? To some, the answer seems simple: find a team of callers, draft a quick call script, and whip up a list of prospects. How difficult could that be? Unfortunately, this kind of do-it-yourself thinking often...
