by VSA Prospecting | May 20, 2020 | Newsletter, Perspectives and Opinions
Our team-based culture has always been central to VSA’s success. When we shifted to an all-remote workplace, we worried that we might lose the sense of teamwork and comradery that’s built up through our in-person interactions—particularly the regular meetings we hold...
by VSA Prospecting | Apr 22, 2020 | Call Center, Cold Calling, Newsletter, Perspectives and Opinions
It seems surreal: just a few weeks ago, VSA’s whole team was gathered in our Westmont, NJ office. We were busy qualifying prospects and setting appointments. Everything was normal. But thanks to the worldwide COVID-19 crisis, we now know how quickly things can change....
by VSA Prospecting | Mar 18, 2020 | Appointment Setting, Call Center, Newsletter, Perspectives and Opinions
You place a cold call and a prospect picks up the phone. Quick—what’s your hook? When we ask our clients this question, most emphasize one key selling point that they believe will capture a prospect’s interest in a matter of seconds. Historically, this approach has...
by VSA Prospecting | Feb 24, 2020 | Appointment Setting, Cold Calling, Inside Sales, Newsletter, Perspectives and Opinions
Congratulations! After several days of calling, your lead gen program is starting to gain some traction. Decision Makers are responding to emails and messages, and your BDR team has figured out how to persuade gatekeepers to let them through. Now, you’re on to the...
by VSA Prospecting | Jan 27, 2020 | Appointment Setting, Call Center, Cold Calling, Newsletter
Every lead gen campaign starts with a contact list. The most successful lists tend to be highly-targeted, consisting only of companies who fit an ideal client profile. However, broader lists can be successful, too. Indeed, since cold calling is largely a numbers game,...
by VSA Prospecting | Dec 5, 2019 | Call Center, Cold Calling, Newsletter, Perspectives and Opinions
For companies who utilize the telephone to sell a complex product or service, a lead generation campaign is only as successful as the work that goes into designing it. From refining the messaging to vetting the list to making strategic decisions about who and what to...
